Honeybear Brands provides value-oriented Sweet Deal

Elgin, Minn.-based Honeybear Brands is promoting a program that gives retailers the opportunity to offer key apple varieties at a value.

Called Sweet Deal, the program supplies apples that are custom packed in sizes and specifications that best meet retailers' needs, according to a news release. The apples can be delivered in a 600-pound triwall bin, giving consumers a recognizable fresh value destination at the store level.

“We continually keep our eyes on the market and look for ways to support our retail partners and their customers with programs and products to meet their current needs,” Kristi Harris, brand manager for Honeybear Brands, said in the release. “Consumers are going to get a great eating experience at a really good value. For example, a small gala in a bag anywhere from 2.5-[pounds] to 5-[pounds] at a hot price point can produce a nice boost for the category as shoppers reach for an item that they recognize as good for them and their wallets.”

Sweet Deal is available now for retailers and can be customized based on need and price point, according to the release.