Fresh Trends 2023: Mango consumption on the rise in the U.S.

Editor's Note: The following report is from The Packer’s Fresh Trends 2023, which provides insight based on survey responses from consumers. Since 1983, The Packer has sponsored 40 major consumer studies to track trends in the purchases and consumption of fresh produce, documenting the fluctuation in purchases of specific fruits and vegetables as well as changing attitudes toward industry issues.

Mango consumption continues to rise in the U.S., according to USDA statistics. The latest per capita retail availability for fresh mangoes shows a rise from 2.4 pounds in 2011 to 3.1 pounds in 2019, a gain of 29%.

The Packer’s Fresh Trends 2023 revealed that 26% of consumers said they purchased mangoes, up from 23% in Fresh Trends 2022 and up from 22% in Fresh Trends 2021.

At 32%, consumers earning more than $100,000 a year were the most likely to buy mangoes, according to Fresh Trends 2023. That compares with 17% for consumers earning less than $25,000 annually.

Hispanic shoppers (37% reporting purchases) and Asian consumers (32%) were the most frequent purchasers of mangoes, compared with white/Caucasian consumers at 23% and Black/African American consumers at 25%.

Mango consumers also skewed younger, according to Fresh Trends 2023, with just 15% of consumers aged 60 and older reporting mango purchases, compared with 32% for those from 30-39 years old.

The average fob price for mangoes in the U.S. was $6.12 per carton in 2022, up 8% from $5.68 per carton in 2021.

The average advertised retail price for mangoes was 84 cents per unit in 2022, up 14% from 75 cents per unit in 2021.

The number of food stores promoting mangoes in 2022 totaled 609,592, down 3% from 629,588 in 2021.