West Pak launches #IHeartAvos
West Pak Avocado Inc., with its I Love Avocados brand, is rolling out its “I Heart Avos” digital campaign.
The Murrieta, Calif.-based company recently received the Heart-Check certification from the American Heart Association, according to a news release. The Heart-Check signifies avocados meet the American Heart Association’s dietary criteria for being heart healthy.
The I Heart Avos campaign is being launched in response to the certification. It will promote healthy eating on social media and online, the release said.
On a dedicated website — http://www.iloveavos.com/iheartavos — visitors will be able to access healthy recipes and information. There will also be a giveaway from Oct. 18 to Nov. 29 on social media for anyone sharing healthy avocado recipes using #IHeartAvos.