Cal-Organic Farm’s on The Balancing Act

Cal-Organic Farm’s on The Balancing Act

Cal-Organic Farms, a brand under Grimmway Farms, Bakersfield, Calif., was featured on the Lifetime Network’s “The Balancing Act.”

Kellen Stailey Martin, senior director of marketing and merchandising for Grimmway Farms, appeared on the show to discuss organic vegetables and their relevance to families and pregnant women.

The show, which aired April 26, featured Martin and a display of organic vegetables. Martin explained the differences between organic and conventional produce. 

“Cal-Organic Farms, a Grimmway Farms brand, showcases the benefits of eating organic fruits and vegetables and their particular importance to moms, expectant moms, and their families, during this segment to educate consumers about what makes Cal-Organics different from other growers, how organic is different from conventional farming, and how shopping organic is a healthy habit,” Martin said in an e-mail.

“The Balancing Act” regularly features organic companies, including Josie’s Organics, Soledad, Calif., in 2014.

The morning show offers “busy on-the-go modern women positive solutions and cutting-edge ideas to help balance and enrich their lives every day,” according to “The Balancing Act” website.

The first of the two appearances by Martin on the show can be viewed on “The Balancing Act” website. The second appearance airs May 3.

Tags

 

Latest News

Circana thought leaders to present new research at upcoming events
Circana thought leaders to present new research at upcoming events

Circana representatives will be speaking on driving fresh produce consumption at The Retail Conference, as well as webinars planned for May.

Continental Fresh spotlights Water For All program
Continental Fresh spotlights Water For All program

Continental Fresh LLC, a grower, shipper and importer of fresh fruits and vegetables from Latin America is celebrating its Water For All program.

The impact of postharvest research on produce quality and flavor
The impact of postharvest research on produce quality and flavor

Elizabeth Mitcham, director emeritus of the Postharvest Technology Center, talks about innovations in postharvest technology, challenges to delivering fresh fruits and vegetables and the future of postharvest research.

Retailers discuss contending with changing consumers, supply chain issues
Retailers discuss contending with changing consumers, supply chain issues

Representatives with three U.S.-based retailers addressed challenges and opportunities the produce industry faces during a panel at the recent Canadian Produce Marketing Association Conference and Trade Show.

Sunkist holding California Star Ruby grapefruit display contest
Sunkist holding California Star Ruby grapefruit display contest

Sunkist’s National Display Contest for its California Star Ruby grapefruit will award prizes to the produce managers of the top three winning stores.

Industry alliance: European packaging rules raise trade and food safety concerns
Industry alliance: European packaging rules raise trade and food safety concerns

New packaging rules adopted by the European Parliament raise serious trade and food safety concerns, says the Alliance for Sustainable Packaging for Foods.