The premium paid for organic produce is a moving target, and it is far from standard for fresh produce commodities. Consider this chart, using data from the U.S. Department of Agriculture’s Weekly Retail Organic Price Comparison, found here. It is only a snapshot in time, but it shows that beets had a huge organic premium, Honeycrisp apples had a modest premium and organic spinach actually was selling at a discount to conventional spinach. What is the sweet spot for organic premiums? Comments welcome...
What is the sweet spot for organic produce price premium?
The premium paid for organic produce is a moving target, and it is far from standard for fresh produce commodities.
(The Packer)
Related Stories
At Newtopia Now, Whole Foods Market leaders revealed how emerging brands can win shelf space through story-driven packaging, practical product innovation and data-backed pitch strategies.
Advanced nutrient analysis is giving fresh produce growers the hard data they need to prove soil health directly translates to superior crop quality, opening the door for better margins at retail.
For the third year in a row, organic has grown faster than the total market, indicating shoppers are prioritizing health and the planet and are willing to pay a premium for it, says Tom Chapman, co-CEO of the Organic Trade Association.
Read Next
Discover how retailers can reverse declining produce sales among high-value Hispanic shoppers by tuning into The Packer’s new on-demand webinar, “Billions in the Basket,” featuring actionable, year-round engagement strategies from industry experts.
