Read More on Organic Produce Trends
Marketers polled by The Packer said retailers can employ several strategies to promote organic produce more effectively.
Despite higher food prices, consumers who typically include at least some organic fruits and vegetables in their grocery carts are not giving up on the category — and some are increasing their purchases.
Braga Fresh and climate tech start-up Agrology were recently honored with the IFPA’s Science and Technology Circle of Excellence award for achievements measuring soil health and quantifying regenerative ag outcomes.
CMI Orchards’ recent partnership with Starr Ranch Growers adds exceptional organic fruit to an already impressive portfolio, says Rochelle Bohm, vice president of marketing for the Wenatchee, Wash.-based marketer.
Storage sheds may not be bursting at the seams with organic produce in the St. Louis area, but it’s available if you look hard enough.
U.S. organic fresh produce imports experienced roughly 400% growth for selected commodities from 2012-13 to 2022-23.
In the third quarter of 2023, organic outpaced conventional produce sales, seeing a 2% increase and a 1.9% rise in volume, according to the latest Organic Produce Performance Report.
OTA says the leadership structure reflects the expanding vision of the trade association and the increasing opportunities and potential in the organic sector.
Earthbound Farm is celebrating 40 years of organic farming with new offerings, including its organic salad kits featuring dressings made with 100% organic avocado oil and its limited-harvest Wild Red Arugula blend.
“Organic has proven it can withstand short-term economic storms,” said OTA co-CEO Tom Chapman. “Despite the fluctuation of any given moment, Americans are still investing in their personal health ...”