D’Arrigo New York, based in the Bronx’s Hunts Point Produce Market, has officially launched its online ordering platform for retail and foodservice customer orders of fresh produce.
“We have spent the past several months running a soft launch of our program and are thrilled with the success we’ve seen to date. So, today, we are making the platform available for all of our charge customers,” a newsletter said.
Traditionally, D’Arrigo New York customers could place their orders three ways:
- Coming to the market in person and speaking to a salesperson face-to-face.
- Calling it in to a salesperson over the phone.
- Faxing the order.
Now, D’Arrigo New York’s online platform allows a customer to place an order directly into the ProducePro system, where the entire product lineup can be found, the newsletter said. There are two ways to order online: web-based platform or a mobile app through iPhone or Android.
Convenience is one of the key benefits to ordering online.
Customers can place the full order online or start an order online — and then call a salesperson to add to it, ask questions about particular products or negotiate pricing. And the opposite can work: The customer can build an order with a salesperson over the phone and then later go back to it online for adjustments.
More tools within the system include:
- Print order reports.
- Look up statements.
- Pay invoices (coming soon).
“Everyone knows that buying produce is not the same as ordering a pizza on UberEats,” the newsletter said. “The online platform is not meant to replace the one-on-one conversation between buyer and seller, where critical information is exchanged on customer needs and product quality. Rather, the platform is meant to complement the existing process and increase efficiency for our customers.”
For more information, contact Kevin D’Arrigo at kevind@darrigony.com.
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