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Karly Shaubach will help boost the packer-marketer’s WildTwist apple promotion, the company says.

The Ontario-based company says it has added West Coast distribution with Alberta-based Sunfresh Farms, becoming the largest grower-packer-distributor of root vegetables in Canada.

Roastables was selected from 10 innovation finalists to receive the Joe Nucci Innovation Award, which celebrates the “best product innovation in service of expanding fresh fruit and vegetable consumption.”

Swiftly says its in-app video ads provide regional and independent grocers with a tool to engage this demongraphic while offering fresh produce brands a new way to connect with shoppers.

The kiwifruit marketer says the achievement reflects growing global demand with household penetration.

President Trump says tariffs on goods from Canada and Mexico will now take effect on April 2, 2025.

A recent marketing summit hosted by the council allowed industry members to collaborate, share insights and discuss strategies to drive fresh mushroom demand.

Four new kits — Smash Burger, Apple Harvest, Cool Melon and Strawberry Poppyseed kits — are the direct result of expanded research into the latest taste trends, the company says.