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The company says it plans to tout the health benefits of the vegetable through a marketing campaign that includes giveaways.

The company says it will offer both Gem and hass avocados as the season kicks off in the Golden State.

Exhibitor booths echoed the Southeast Produce Council’s Southern Exposure trade show and conference’s theme of “Unseen Heroes.”

Fresh Del Monte has introduced Precious Honeyglow, a compact, extra sweet pineapple, aimed at reducing food waste and offering sustainability. It is available nationwide through Melissa’s Produce.

The campaign aims to educate shoppers about healthier and sustainable ways to eat, live and shop. Those who buy Bolthouse Farms juice at select Walmart stores will receive a coupon for Back to the Roots garden seed.

Ecuador is by far the leading supplier of organic bananas to the U.S., accounting for 50% of total U.S. organic banana value in 2023, according to trade numbers from the USDA.

March is a great month for the retail promotion of Champagne mangoes from Ciruli Bros. LLC.

Fresh produce had one of the strongest performances in 2023, said Anne-Marie Roerink of 210 Analytics during “The Power of Produce 2024” session at the Southeast Produce Council’s Southern Exposure conference, March 8.

During SEPC’s Southern Exposure event, author Kevin Brown mentioned the adage that heroes are ordinary people doing extraordinary things — and explained why that’s not exactly right.