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The first thing to look at is why tonnage is important. And it’s easy to forget about tonnage and think only about sales.

There are several different objectives that retailers are looking to satisfy through advertising.

Those are all points that suppliers need to have in the back of their mind when they sell product to their customers.

Can the world really expect Dollar General to evolve from selling bargain paper towels, breakfast bars, and bleach to “sustainably grown” local produce in one fell swoop?

Retail research conducted this year by San Jose, Calif.-based Zest Labs finds big variability in the shelf life of strawberries, romaine lettuce and packaged salads.

Tommy’s Produce Market Inc. and UEC Enterprises are new companies to the Market. AJ Produce Imports, California Leafy Greens Marketing Agreement, and Pure Produce have changed company profiles.

Associated Grocers Inc., and Wm Bolthouse Farms Inc are Endorsed. Garden Herbs LLC, Green Market Global, and Slingshot Brokers Inc. have updated profiles. Sangha Farms is a new company to the Market.

Church Brothers Farms, Salinas, Calif., has entered into partnership with FiveStar Gourmet Foods, which has value-added salads and packaged snacks for retail and a range of fresh-cut items for foodservice operators.

Driscoll’s is rolling out four proprietary limited-edition strawberries and raspberries today, focusing on unique color and sweetness attributes.

CKF Produce Corp., Custom Fresh Cuts Inc., G & N Produce Co., and RRD Produce Co have been cited by the USDA. Agricultores Unido Para La Produccion and Vertical Roots are new companies to the Market. And Endorsements.