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Vegetable “pasta” maker Cece’s Veggie Co., Austin, Texas, made Inc. Magazine’s annual list of fastest-growing private companies, with a three-year revenue growth of 23,880% to put it at No. 3.

Central Texas Produce Company, Cutting Edge Innovation, LLC, Pumpkin King LLC and Royal Classical Agriculture Ltd., are new companies to the Market. California Fresh Fruit Assoc. and Potandon Produce LLC have updates.

Old-time salespeople used to say it all the time, “Don’t sell ‘em the steak, sell ‘em the sizzle.”

I was thumbing through a copy of “The Packer, a Century of Produce,” published in 1993. It’s a rich collection of reflections, produce and people.

The 2019 SweeTango apple harvest has begun and first reports are two thumbs up.

Dukarani Food Processing Inc., Elite Fresh Produce Distributors LLC, Fidalgo Services USA Inc., JX Nippon ANCI Inc., and North Bound Berries are new companies to the Market. Plus company profile changes.

Apparel Star, Creative Food Solutions, Frisco Fresh Market, and Procurant are new companies to the Market. Club Chef Southeast, Field Fresh Foods Inc, Libros Produce and Produce Pro Software have updated profiles.

With more than 20 years of experience in the North American supermarket industry, Mike Mauti has learned “Retail 101” firsthand.

With more than 20 years of experience in the North American supermarket industry, Mike Mauti has learned “Retail 101” firsthand.

Index Fresh, Riverside, Calif., is again shipping Gem avocados, to complement full-size hass avocados grown in California.