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Daren Van Dyke, director of marketing for Brawley, Calif.-based Five Crowns Marketing, reports great early acceptance of a new proprietary melon variety called the Picasso.

Mac Riggan, director of marketing for Chelan, Wash.-based Chelan Fresh Marketing, gives growers credit for their patience in cultivating specialty apple varieties like the red-flesh Lucy Rose and Lucy Glo.

Every business has its version of “cap space” and how to manage it.

Retailers interested in more sustainable packaging had many options to consider at the Southeast Produce Council’s Southern Exposure event in early April.

The COVID-19 pandemic demanded course corrections for California cherry marketers in 2020.

Value-added leafy greens accounted for nearly 10% of total fresh produce sales at retail in 2020, bringing in $7.2 billion and demonstrating continued strong demand for convenience items.

As National Salad Month approaches, here are a few updates from brands around the country.

Smurfit Kappa’s innovative three litre Bag-in-Box packaging design has received Amazon’s “Frustration-Free Packaging” (FFP) certification.

If I took one lesson away from the recent PMG Produce Artist Award Series winter display contest, it was that merchandising creativity is alive and well. Much more than I’ve thought.

The stand-up pouch bag is still the dominant package for California cherries, but top-seal clamshells are making inroads, shippers say.