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Avocados saw a resurgence in early May, according to the Hass Avocado Board’s latest report on sales during the pandemic.

Consumers will flock to stores for Northwest cherries, and they will have plenty of choices, marketers say.

From recognizing the importance of small moments of fun to donating services to help consumers, companies are finding ways to respond in the crisis.

A University of Florida survey on COVID-19’s effects on the state’s agriculture industry shows that most operations continue to operate, and expect to weather the long-term effects of the pandemic.

Santa Barbara,Calif.-based Apeel Sciences has announced $250 million in new financing, and endorsements from Oprah Winfrey and Katy Perry. The financial boosts brings the company’s valuation to more than $1 billion.

Haitian mangoes maintained their lead on The Packer’s PMG the week of May 18, and cherries claimed the second spot.

Abound Logistics LLC, Heras, Holland Produce Company Inc., Ryder Farms, and Taiwah Trading Corporation are new companies to the Market. Moser Fruit Tree Sales Inc., Musgrave Orchard and others have updates.

Alonso, Cre8ad8 LLC, North Coast Opportunities Inc., T&B Rustic Waters LLC and Valmar International Produce Growers LLC are new companies to the Market. Windham Packaging LLC, Troyer Brothers FL Inc. have changes & more.

The United Fresh Produce Association will be presenting the data from its latest FreshFacts on Retail report, covering the first quarter of 2020, with a web seminar.

New package options are on tap for McFarland, Calif.-based Pretty Lady Vineyards.