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Strawberries are one of the many delicious fruits that come from California (among other places.) Sink your teeth into these California strawberry business updates.

The California avocado crop will be smaller this year, but promotable volume will arrive by late April, according to California Avocado Commission projections.

Since the COVID-19 pandemic, the common narrative among produce marketers is that consumers have been drawn toward bagged fruit, whether that be for convenience, economy or perceptions of safety.

Most California avocado marketers are optimistic that the foodservice trend line is pointing higher, but say making firm predictions is impossible.

The Packer is seeking insight and input from suppliers of California cherries for upcoming editorial coverage in the April 12 California cherry section.

The Southern California strawberry scene has undergone a major transformation during the past couple of decades.

Southern California growers soon may have access to some new strawberry varieties.

California’s smaller avocado crop should see strong demand and good market conditions in 2021, especially up and down the West Coast.

Fallbrook, Calif.-based Del Rey Avocado will have good late-season volume of California avocados from its Morro Bay program, which has been part of Del Rey’s program for about eight years, said Bob Lucy, president.

Despite the lack of in-person events and other pandemic-related factors that limited marketing efforts, California avocado demand fared well during 2020.