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Consumers believe that either the government or consumers should lead and promote sustainability efforts.

Mississippi’s biggest sweet potato grower expects a smooth transition between old crop and new crop supplies this year.

The 775 family farms that cover 34,500 acres play a vital role in the Michigan apple industry, the largest and most valuable of the state’s fruit crops.

For the upcoming fresh pomegranate season, POM Wonderful will continue to invest heavily in its health-focused marketing, reminding consumers that POM is The Antioxidant Superpower.

California pomegranates had a big fresh year in 2021, USDA statistics show.

A late bloom resulted in variable pomegranate yields in California’s central valley, says Brian Forrest, sales representative with Youngstown Grape Distributors Inc., Reedley, Calif.

The U.S. Cranberry Marketing Committee in August estimated 2022 U.S. cranberry production at 8.3 million (100-pound) barrels, up 4% from a year ago.

The campaign name, Taylor to Your Tastes, introduces more shoppers to Taylor Farms Chopped Salad Kits and invites consumers to tailor meals to whatever their families’ tastes may be.

Ocean Spray will have ample fresh cranberries this fall, says Jeff LaFleur, vice president of cooperative development and grower relations at the cooperative.

With expectations of a bigger crop than a year ago, Naturipe Farms is bringing fresh cranberries to the market again this year, says Brian Vertrees, director of business development for Naturipe.