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CHICAGO — The United Fresh Produce Association made an impression with some new elements at its conference and expo June 10-12.

Harden Farms Inc., files Chapter 11. Chef’d LLC - The USDA determined that D2 Doll Partnership, Kris Langley and Jim Langley were not responsibly connected. S Strock & Co Inc., has been Endorsed and New Companies.

California Avocado Month is June, and that means outreach to consumers involving social media influencers, recipes, public relations campaigns and more.

Los Angeles-based private equity company Butterfly has closed on the $510 million acquisition of Bolthouse Farms, Bakersfield, Calif.

Stop & Shop president Mark McGowan has elected to leave the company, and Giant Food president Gordon Reid will succeed him.

You’ve heard of razor-thin margins? That’s the grocery business.

Ensenada Best Produce LLC, Fidelity Melon and Silo Technologies are new companies to the Market. M. Levin and Company Inc., Sobeys West and Southern Valley Fruit & Vegetable Inc have been endorsed.

Dole is offering “Dad-friendly” recipes for Father’s Day in a tie-in with Disney’s “The Lion King.”

AvoGanic, Cascade Cherry Growers Inc., Hamptons Delivery Corp., Lego Trade & Brokerage LLC, Patriot Foods Inc., are new companies to the Market. Agritrade Farms LLC and De Martino Specialty Produce have updates.

The Packer’s editor Tom Karst visits with Mike Mauti about his upcoming web June 19 seminar for Produce Market Guide called “Red, White and Boom.”