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The Super Bowl isn’t the only occasion for which shoppers seek extra avocados. Father’s Day, Fourth of July and Labor Day all saw dollar sales grow from 2018 to 2019, according to the Hass Avocado Board.

Berry Brokers International LLC, H & E Trading LLC, Jecam Fresh Produce Corporation, La Finca Produce Corporation, and La Tortilleria LLC are new companies to the Market. Anthony’s Farm LLC and others have updates.

The Produce Marketing Association found in a recent consumer survey that shelf life and food safety are the top consumer concerns with fresh produce.

Constant communication with employees and strong buyer-seller relationships have helped produce operators manage the choppy waters since the COVID-19 crisis began.

Andy Tudor, vice president of business development at Rainier Fruit Co., Selah, Wash., has left the company and opened a consulting agency.

Robinson Fresh, Eden Prairie, Minn., continues to operate without service disruptions, including supply capabilities from Central and South America, during the COVID-19 pandemic.

Central Kitchen Foods LLC, Co Operate WNC, Pro Produce Inc, Ross Fruit LLC, and Tri-K Produce Inc., are new companies to the Market. B Catalani Inc., Fresh Life Organics, Transpacific Food Inc. and others have changes.

Alder Market, Galaxy Fresh Produce LLC, JAG Distributors LLC, Rä Foods Wild About Sprouts, and The Farmer’s Table are new companies to the Market. Wiggins Wholesale, Inc., Zespri Kiwifruit - USA & others have updates.

Avocados continued to outperform average sales for other fruit and the produce category in general, according to the Hass Avocado Board’s latest data from research firm IRI scan data.

California Agriculture Secretary Karen Ross has penned a thank-you letter for retailers and food distributors across the country.