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The California Strawberry Commission wants to make an emotional connection with people through a multi-pronged promotion aimed at connecting the hearts of strawberry growers with the hearts of consumers.

Date growers in California’s Coachella Valley had a wild ride this spring.

Peppers should be plentiful from California’s Coachella Valley this season.

The volume of bagged avocados continues to increase every year as consumers seek convenience and/or value options, and retailers discover another way to merchandise avocados and drive sales of multiple pieces of fruit.

Fair Trade-certified bananas are arriving at Earl’s Organic Produce in San Francisco more quickly this year than they had previously, said Rodrigo Velasquez, banana specialist.

Oke USA Fruit Co./Equal Exchange Produce has intensified its consumer-focused marketing efforts on behalf of the three grower cooperatives with which it works in Ecuador and Peru.

Mango suppliers say they’re not taking any chances with the new coronavirus COVID-19, which burst across the U.S. in March and likely won’t let go anytime soon.

Weather is testing some mango varieties in Mexico, but suppliers say they anticipate plenty of fruit for spring and summer promotions.

Cantaloupes and honeydews may not rank as high on the popularity list as watermelons, but they are consumer favorites, and grower-shippers say there should be plenty of them available this spring and summer.

Good weather in South America has compensated for cool temperatures in Mexico to stabilize banana volume for the North American market heading into spring, marketers say.