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The Georgia Grown program is partnering with Publix Super Markets on the launch of a local campaign.

Yes, there were long-term fallouts from a freeze and a hurricane. But equally weighing on the minds of Georgia’s fresh produce industry leaders were challenges unrelated to the weather.

Hardships born from a big freeze in 2016 have inspired Georgia’s blueberry industry to invest in some protective technology so growers don’t get frozen out of the market again.

Three months after the first fresh produce was picked at the facility, company officials say Pure Flavor’s Fort Valley, Ga., greenhouse is already making inroads in the Southeast.

Growers in California’s Kern County say their vegetable and fruit crops typically are starting a week or so later than usual this spring, but ample rainfall and plenty of chill hours during the winter should result in abundant supplies and very good quality this spring.

ORLANDO, Fla. —— Unveiling the program at the Fresh Summit expo. NatureSweet Tomatoes, San Antonio, Texas, is promoting its employees to consumers in a program called “Associates Under the Label.”

A warm winter and rainy spring with a few hail storms and tornadoes have put a damper on some of Georgia’s crops, which peak in marketable volume mid-May to mid-June.

Greenhouse growers in Ontario are gearing up for what they hope will be another stellar season, said Joe Sbrocchi, general manager of the Leamington-based Ontario Greenhouse Vegetable Growers Association.

If consumers are putting renewed emphasis on nutritious eating during this trying time, greenhouse grower-shippers are willing and able to help.

Heavy rains and hail storms during Vidalia growing season, plus typical spring harvest rains, have cut a chunk out of the season’s yield, but harvesting hasn’t been delayed more than usual.