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The Hass Avocado Board is educating consumers on the health benefits of avocado consumption during November, National Diabetes Awareness Month.

IMG Citrus, Vero Beach, Fla., is marketing white grapefruit in the U.S. as a return to the original heirloom Florida grapefruit.

King Produce LLC has been Endorsed. Gencon Inc., SOGO Prime Inc., Stone Mountain Produce, Yellow Dog Farms, and Zacherl Farms are new companies to the Market. Alpine Fresh Inc, Dynamic Foods and other have updates.

South Mill Champs mushroom labels have a new look.

United Kingdom-based The Watercress Co. and Newburgh, N.Y.-based leafy greens supplier Solata Foods have plans to elevate watercress in the U.S. with retail and foodservice products.

Naturally seedless lemons from The Wonderful Co. are appearing in produce departments nationwide.

The USDA updates the responsibly connected status of an individual of Sandifer Farms LLC. Larson Marketing has been Endorsed. Bio Soil Enhancers, Inc., Cambridge Crops are new companies to the Market and more!

Fresh-cut jicama company Xica Brands is introducing a new product, jicama noodles.

Potatoes may be a dinner-table staple, but they don’t have to be boring, marketers of Idaho potatoes say.

Check Country Store, ERC Produce, Garden Fresh Restaurants, Giardino Gourmet Salads, and Vine Line Produce Distribution are new companies to the Market. California Specialty Produce Inc. and other firms have updates.