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Retail promotions efforts by the Idaho Potato Commission are off and running with the start of harvest, and the pace won’t let up much through the first of next year.

Three months after the first fresh produce was picked at the facility, company officials say Pure Flavor’s Fort Valley, Ga., greenhouse is already making inroads in the Southeast.

Growers in California’s Kern County say their vegetable and fruit crops typically are starting a week or so later than usual this spring, but ample rainfall and plenty of chill hours during the winter should result in abundant supplies and very good quality this spring.

The Idaho Potato Commission has redesigned its website, www.idahopotato.com, with mobile-friendly formats, scroll features, modified layouts and a load-on-demand feature.

Kingsville, Ontario-based Mastronardi Produce and its Sunset brand helped children enjoy summer camp.

ORLANDO, Fla. —— Unveiling the program at the Fresh Summit expo. NatureSweet Tomatoes, San Antonio, Texas, is promoting its employees to consumers in a program called “Associates Under the Label.”

Greenhouse growers in Ontario are gearing up for what they hope will be another stellar season, said Joe Sbrocchi, general manager of the Leamington-based Ontario Greenhouse Vegetable Growers Association.

The Idaho Potato Commission released a new commercial in its long-running Big Idaho Potato Truck series on Aug. 31 during the ESPNews broadcast of Boise State University’s football season opener against Florida State.

Wholesum Family Farms is expanding its greenhouse facilities in Sonora, Mexico, and Amado, Ariz.

A perfect storm of heavy rains followed by freezing cold weather will cut yields for the Red River Valley fresh potato crop in North Dakota and Minnesota nearly by half.