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CHICAGO — The United Fresh Produce Association made an impression with some new elements at its conference and expo June 10-12.

Harden Farms Inc., files Chapter 11. Chef’d LLC - The USDA determined that D2 Doll Partnership, Kris Langley and Jim Langley were not responsibly connected. S Strock & Co Inc., has been Endorsed and New Companies.

California Avocado Month is June, and that means outreach to consumers involving social media influencers, recipes, public relations campaigns and more.

How is the produce department similar to soda, to chips, to beer?

Aboubaker, C & S Farms, and Hankerson Brokerage Inc are new companies to the market. G & D Produces Inc, Papa Sprout Inc and Verfruco Foods Inc have updates.

Los Angeles-based private equity company Butterfly has closed on the $510 million acquisition of Bolthouse Farms, Bakersfield, Calif.

Organic grower-shipper Wholesum, Amado, Ariz., has a new program to highlight its Fair Trade program for consumers and retailers.

All retail details are important, but at some point, someone has to take charge and say, “OK, let’s run with this.” And move on.

Earthfresh LLC, Jet Sales Packaging, Raiwal Agro Tech Foods, Sendik’s, T.A. Solberg DBA Trig’s are new companies to the Market. Triple B Corporation - Charlie’s Produce and Villita Avocados Inc., have been Endorsed.

BROOKLYN — It was a perfect summer rooftop tour party at dusk, with colorful picnic food and dozens of friendly faces talking about fresh vegetables and fruit. Check out Northeast editor Amy Sowder’s video and article.