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Colombian Fruits and Vegetables, Elma Farms, Le Potager Riendeau Inc., and Martinez and Sons Produce, Inc., are new companies to the Market. Allan Bros. Incorporated, and Capital Mushroom Co Inc. have changes.

More than 19,000 tons of Chilean kiwifruit had been shipped to North America in early August, with supplies expected into October.

Ventura Produce has posted a $35,000 Surety Bond with USDA. Rain Forest Produce Inc. has posted a $300,000 Employment Surety Bond with USDA. Gallmeyer Farms, MegaMex and TVA Logistics Inc. are new firms to the Market.

Fidalgo Services USA LLC is a new company to the Market. Agrolatinos Corporation, Florida Tomato Committee/Florida Tomato Exchange, Greenlife Cactus Inc., MMI Culinary and Porterville Citrus Inc. have profile changes.

It’s back-to-school time, and Mastronardi Produce’s Sunset brand has new healthy snacks suitable for lunchboxes.

Stater Bros., San Bernardino, Calif., has donated $100,000 and more than 150,000 pounds of fresh produce and other food to food banks in its area this summer.

Vegetable “pasta” maker Cece’s Veggie Co., Austin, Texas, made Inc. Magazine’s annual list of fastest-growing private companies, with a three-year revenue growth of 23,880% to put it at No. 3.

Central Texas Produce Company, Cutting Edge Innovation, LLC, Pumpkin King LLC and Royal Classical Agriculture Ltd., are new companies to the Market. California Fresh Fruit Assoc. and Potandon Produce LLC have updates.

Old-time salespeople used to say it all the time, “Don’t sell ‘em the steak, sell ‘em the sizzle.”

I was thumbing through a copy of “The Packer, a Century of Produce,” published in 1993. It’s a rich collection of reflections, produce and people.