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Los Alamitos, Calif.-based Frieda’s is offering solutions for plant-based eating during the holiday season.

Agriculture Capital, Amazon-Fruit Frexot Productora Y Comercializadora, Anawi Export SAC, ATV Farms & Imperfect Foods are new companies to the Market. ERC Produce, Fruitsmart Inc. and Westside Produce LLC have updates.

Wish Farms, Plant City, Fla., has a smartphone app that brings new labels on its berry packs to life with augmented reality.

West Pak Avocado, Murrieta, Calif., has a multi-part video marketing campaign, The Avo Effect, for 2020.

Duda Farm Fresh Foods, Oviedo, Fla., is expanding its Oxnard, Calif., cooling and fresh-cut facility, allowing the company to double fresh-cut celery production.

Avendra LLC, Co-op Partners Warehouse, Earl Enterprises, Good Fortune Freight and Restaurant Supply Chain Solutions are new companies to the Market. Battleboro Produce Inc., Eddy Fruit Farm and others have updates.

Wonderful Citrus is showcasing its Halos mandarins with an animated YouTube series called “Camp Halohead.”

Misionero Vegetables, Gonzales, Calif., is introducing green bean and Brussels sprouts saute kits under its Green Wave Farms fresh-cut line at the Produce Marketing Association’s Fresh Summit expo.

New fruit company TerraFresh Organics, Mill Valley, Calif., is starting out with citrus and mangoes under the Earth Greens Organic label.

Be ready to meet royalty at Pure Hothouse Food’s Produce Marketing Association Fresh Summit booth.