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With an excellent quality crop now being harvested, Yakima, Wash.-based FirstFruits Marketing is looking forward to connecting consumers with Washington apples.

Wentachee, Wash.-based Stemilt Growers has introduced the 5 River Islands brand of California cherries.

As consumer demand for avocados surges, so does their popularity among foodservice operators.

California growers aren’t the only ones who expect to have a large avocado crop this season.

Organic strawberries account for 11.8% of the acreage in California, according to the California Strawberry Commission, and growers say volume has been holding steady or making small gains over the past few years.

With California avocado volume rising seasonally, the Irvine, Calif.-based California Avocado Commission is releasing fresh advertising to support the crop.

Volume should be up, and prices should be down compared to last year as the 2018 California avocado season kicks off.

California spring vegetables are seeing increasing competition from Mexican imports.

Rain and cold weather slowed the start of the 2018 strawberry harvest in California’s Salinas/Watsonville district, but suppliers expect promotable strawberry volume expected for Mother’s Day.

Catch up on produce companies involved in the California cherry deal.