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While a JEC report reveals grocery costs spiked by $310 annually, fresh produce remained a rare anchor of stability, as modest increases for items like lettuce and oranges were countered by an actual price drop for tomatoes, potatoes and strawberries.

From the reactions to new Fresh Trends data or the transition toward lifestyle-centric branding, produce industry businesses focused on how to turn regulatory and consumer shifts into competitive advantages.

Industry leaders and multigenerational farmers call for a rebalanced trade policy as shifting global tonnage and phytosanitary changes turn a trickle of foreign fruit into a flood.

By bridging the gap between “better-for-you” nutrition and the convenience of traditional CPG snacks, suppliers are unlocking new revenue streams through sophisticated merchandising and right-sized packaging.

As disease pressure, labor challenges and rising costs reshape controlled-environment production, growers and experts weigh when tomato grafting delivers real value and when it doesn’t.

Following a distinguished career with the commission, BJ Thurlby is remembered for his passion for the industry and his family.

The merger unites two industry pioneers, expanding Mission’s Mexican packing footprint to four facilities and signaling a major strategic entry into the high-growth prepared foods segment.

The industry veteran will continue as CEO of Brighter Bites while stepping into the new role on the board.

The debate over immigration and ag labor reform has been a political hot potato for decades now and has led to inaction by Congress, but leaders of the House and Senate Ag Committees say they are making it a priority for 2026.