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The Fowler, Calif.-based company says specialty citrus varieties are sought by shoppers aiming to incorporate fresh produce into New Year’s resolutions, while upcoming holidays can be used to market the citrus category.

Though retail prices for fresh produce were down compared with a year ago, the inflation rate for all consumer prices ticked higher in December, the Commerce Department reports.

Nut and dried fruit suppliers and trade associations are launching memorable marketing campaigns designed to appeal to millennial and Gen Z shoppers who are strong snackers.

With the aim of increasing walnut consumption this holiday season, the California Walnut Board and Commission have launched a direct-to-consumer marketing campaign highlighting the role walnuts play in festivities.

A few decades back, stopping at a Stuckey’s during a holiday road trip wasn’t uncommon. Today the company is eyeing a business comeback by focusing on its farming roots and leveraging quality Georgia pecans.

The reduction is due to orchards facing drought conditions and extreme weather, according to a recent report.

Almond crop production has kicked off this August with improved expectations that a heftier almond will offset the lowest almonds-per-acre-yield since 2009, according to a recent USDA report.

The company says Antonio “Tony” Figueroa will play a pivotal role in elevating its risk management culture, with his extensive background in regulatory compliance and loss control and prevention.