Bee Sweet Citrus offers specialty citrus varieties

The Fowler, Calif.-based company says specialty citrus varieties are sought by shoppers aiming to incorporate fresh produce into New Year’s resolutions, while upcoming holidays can be used to market the citrus category.

cara cara orange
cara cara orange
(Photo courtesy of Bee Sweet Citrus)

Fowler, Calif.-based Bee Sweet Citrus says it has an assortment of specialty citrus varieties available for shoppers looking to incorporate fresh produce into their New Year’s resolutions.

“Every winter, shoppers flock to produce aisles looking for fresh ingredients to implement into their new, health-focused resolutions,” Monique Mueller, director of communications for Bee Sweet Citrus, said in a news release. “At Bee Sweet Citrus, we have an assortment of winter citrus varieties that will entice shoppers to utilize citrus in their meals and try something new.”

Bee Sweet Citrus has navel oranges, lemons, grapefruit, meyer lemons and mandarins available now for its customers. The company also has an assortment of specialty citrus varieties such as pummelos, cara cara oranges and royal red oranges available for the season.

All varieties have diverse flavor profiles, making them an excellent fit for different shoppers and their unique lifestyles, the release said.

“In addition to the nutritional benefits that citrus offers, our customers can capitalize on upcoming holidays, such as Chinese New Year and Valentine’s Day, to market the citrus category,” Mueller said. “During the Chinese New Year, pummelos are often consumed for good luck, and the pink and reddish hues of our cara caras and royal red oranges are perfect for vibrant Valentine’s Day meals and desserts.”

The company says it has also started shipping heirloom navels and minneola tangelos.

The Packer logo (567x120)
Related Stories
The organization says this import program complements domestic citrus production and maintains category continuity throughout the season.
The company says it will be the first to market with Australian cara cara and navel oranges to the U.S.
The new experience invites consumers to connect more directly with the growers, the fruit they grow and the everyday moments that define Sunkist — bringing the cooperative story to life through immersive content, visual storytelling and a more dynamic, user-friendly design.
Read Next
Dante Galeazzi joins “The Packer Podcast” to share why ignoring the trade pact will trigger a damaging domino effect of soaring inflation and small harvests.
Get Daily News
GET MARKET ALERTS
Get News & Markets App