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Credited with changing the focus of Bay Baby Produce’s marketing strategy to “multilevel marketing,” Lindsey Lance has been promoted to director of marketing of the Mt. Vernon, Wash.-based company.

The Salinas Valley-based vegetable producer has named former employee Art Munoz to lead raw product procurement in the U.S. and Mexico.

The state’s farmers market programs, including the newly Expanded FreshConnect Checks Program, aim to support access to fresh food.

California Fresh Fruit Association is a public policy organization that advocates on behalf of 13 fresh fruit commodities — everything from blueberries to stone fruit to table grapes, says CFFA’s Courtney Razor.

Six in ten consumers (62%) polled by The Packer’s Fresh Trends 2023 survey said they make a conscious effort to buy locally grown or regional produce.

The Packer’s Fresh Trends 2023 survey showed that 17% of all consumers reported specialty pepper purchases in the past year.

After decades of tree breeding since the 1950s, the University of California, Riverside, has released the Luna UCR avocado variety, which features ripening cues and smaller tree size for efficient cultivation.

Jesse Himango, a second-generation grocer with more than a decade of produce industry experience, joins the developer of a software solution that aims to modernize produce departments of independent grocers.

Whether you’re looking for apples, sweet corn, squash, onions, snap beans or a host of other items, you’ll find ample supplies out of New York state this summer.

IPR Fresh recently commemorated its 20th year as a bell pepper shipper with a celebration that brought together its founders — the Obregon family — to honor the milestone and unveil the company’s new image.