Greenhouse
Greenhouse-grown fruits and vegetables are grown within protective structures that allow growers to produce greater year-round yields from a smaller footprint. Greenhouses can more precisely manage environmental factors like climate, irrigation and pest exposure, enabling the produce industry to deliver consistent yields and superior quality regardless of seasonal shifts or outdoor weather constraints.
Last week’s Canadian Produce Marketing Association Convention and Trade Show proved once and for all that produce has moved from commodities to lifestyle brands consumers will clamor for.
The tomato industry is currently facing a “perfect storm” of environmental, geopolitical and economic factors that have sent prices skyrocketing by 23% year over year.
The 70-year-old greenhouse legacy shares how by investing in controlled environments, advancing efficiencies and ensuring it can adapt quickly, the company remains resilient, regardless of trade shifts or market volatility.
Leading growers explain why domestic production is no longer a backup option but a strategic asset capable of replacing international imports.
From a state-of-the-art tech stack to a day’s drive from the entire East Coast, this startup is prioritizing flavor and freshness over traditional yield-first models.
Ontario’s greenhouse sector — the largest concentration of greenhouse vegetable production in North America — is leveraging its scale to ensure that fresh no longer depends on the season, but rather the sophistication and sustainability of the indoor farm.
The Devens, Mass.-based greenhouse grower has quietly become North America’s top producer of indoor-grown lettuce, now capturing over 50% of the market. Its secret? Discipline all day long.
Olivia’s Organics’ new offerings include organic green leaf and organic red and green leaf products grown in the Northeast.
![COX Discovery EDIT250604_DJI_COX_BF_MACON_003_EDIT[2][1].jpg](https://assets.farmjournal.com/dims4/default/05693ab/2147483647/strip/true/crop/1009x674+96+0/resize/250x167!/format/webp/quality/90/?url=https%3A%2F%2Fk1-prod-farm-journal.s3.us-east-2.amazonaws.com%2Fbrightspot%2F2a%2F2c%2Fcd42e37347c7b8a722a5569e1cf9%2Fcox-discovery-edit250604-dji-cox-bf-macon-003-edit21.jpg)
The fully automated greenhouse facility is attached to the Cox Farms Discovery Center, where the company is focused on driving innovation and accessibility.
Marketers see strong demand for greenhouse-grown produce as consumers seek sustainably grown healthy snacks.
Take a look at what drives these producers and the strategic vision for the future that guides their growth as well as the growth of the industry.