Latest News From Holiday Peak Promotions

The winter promotions at G&R Farms are focused on the Season of Giving, when retailers can take advantage of both the holiday promotional time period and also a higher likelihood consumers will feel charitable.

Cranberries are back, and The Oppenheimer Group is looking forward to putting Ocean Spray at the center of holiday tables.

Grower-shippers anticipate a festive fall with gatherings galore – in other words, perfect conditions for pumpkins.

Cinco de Mayo is coming soon, and once again the holiday presents opportunities to leverage countless cross-merchandising combinations and point-of-sale material.

Mangoes will be available to promote leading up to Cinco de Mayo, grower-shippers say.

Avocados and mangoes are a couple of the top produce items for Cinco de Mayo, and suppliers expect demand to be strong despite different consumer patterns than previous years.

A new survey by Deloitte found that consumers plan to limit their spending, travel and experiences, in-store shopping and time spent shopping during this holiday season.

A new survey by Deloitte found that consumers plan to limit during this holiday season their spending, travel and experiences, in-store shopping and time spent shopping.

Produce marketers have been keeping COVID-19 and the “new normal” in mind as they prepare to promote their products and support their retail partners this holiday season.

Grower-shippers and commissions project adequate avocado supplies ahead of guacamole-centric holiday Cinco de Mayo.

Retailers can find promotional material for Cinco de Mayo from both Avocados From Mexico and the California Avocado Commission.

Mango shippers expect ample supplies for the week leading up to Cinco de Mayo.

An early start and expanded volume have buoyed excitement for the Pazazz apple, according to the variety’s marketer.

A cool early growing season and late heat will reduce the supply of top grade Wisconsin cranberries this year, one marketer reports.

Produce suppliers around the country have plans to help retailers grow sales through special packaging, consumer education and point-of-sale material.