Pistachios

With exponential growth in California pistachio production, questions emerge about how the rise will ultimately impact the industry.

New products, new campaigns and loads of innovation filled the sprawling expo floor at the 2024 International Fresh Produce Association’s Global Produce and Floral Show, Oct. 17-19.

In this “Tip of the Iceberg” podcast episode, third-generation pistachio grower and HotSpot Ag President James Nichols shares how data and innovative technology can help deploy water where its most needed.

Launching online and at retailers nationwide in 6-ounce, 12-ounce, and 24-ounce bags, Wonderful Pistachios No Shells Unsalted will be supported by in-store merchandising.

The significant supply increase would make marketing innovation and health research crucial to maintaining price stability, according to a new report from RaboResearch, a division of Rabobank.

The company is highlighting pistachios as an on-the-go snack through an out-of-home campaign spanning six U.S. markets — Atlanta, Boston, Dallas, Denver, Detroit and Philadelphia.