Wonderful Pistachios says it will introduce its No Shells Unsalted variety during the International Fresh Produce Association’s 2024 Global Produce and Floral Show, at booth No. B2756, before its official release in February 2025.
In a news release, the company said a Circana report, “Eating Patterns in America 2023,” shows that 36% of adults are actively trying to reduce sodium in their diets, making Wonderful Pistachios No Shells Unsalted a healthy option for snacking and culinary creativity without sacrificing flavor.
Launching online and at retailers nationwide in 6-ounce, 12-ounce and 24-ounce bags, Wonderful Pistachios No Shells Unsalted will be supported by in-store merchandising, including a 72-count low-sodium display alongside No Shells Lightly Salted to encourage trial and healthy eating in the New Year, according to the release. The new variety is ideal for health-conscious consumers, home chefs and anyone looking to integrate a delicious, sodium-free snack or ingredient into their daily lives, the company said.
“These pistachios hold the salt, not the flavor,” said Diana Salsa, vice president of marketing for Wonderful Pistachios. “Versatile and nutritious, roasted Unsalted No Shells are an excellent choice for health-conscious eaters. They make a satisfying midday snack or add a protein boost to salads, pasta dishes and charcuterie boards.”
According to recent research conducted by The Wonderful Company, while snacking between meals remains the primary eating occasion for pistachios, more consumers are using them as an ingredient. In fact, the research indicated that 37% of pistachio consumers now use them as an ingredient — a 7-point year-over-year increase, the company said.
Wonderful Pistachios Unsalted is already available as an in-shell variety, which is the No. 3 bestselling item for the Wonderful Pistachios in-shell product line, according to the release. The launch of No Shells Unsalted rounds out the low-sodium offerings from Wonderful Pistachios, giving consumers more choices when it comes to mindful snacking, the company said.
Wonderful Pistachios said its existing low-sodium items already boast the highest trial rates among the brand’s offerings. The low-sodium consumer is exclusive, with 1 in 5 In-Shell Unsalted buyers only purchasing unsalted and no other variety, the release said.
Unsalted joins a lineup of Wonderful Pistachios No Shells varieties and flavors, which includes Roasted & Salted, Lightly Salted, Jalapeño Lime, Chili Roasted, Sea Salt & Vinegar, Sea Salt & Pepper, Honey Roasted, and Smoky Barbecue.
