Latest News From SPECIAL REPORT: Super Bowl Peak Promotions

Food Inflation Makes Your Super Bowl Party Cost More
Food Inflation Makes Your Super Bowl Party Cost More

“Food inflation is a hot topic,” Michael Swanson says noting that overall prices in the category are running at 6% higher than a year ago, whereas typically year-to-year food inflation is 1%.

Retail
Avocados From Mexico launches its strongest multichannel shoppable campaign for the Super Bowl
Avocados From Mexico launches its strongest multichannel shoppable campaign for the Super Bowl

Avocados From Mexico has launched a multichannel digital experience Super Bowl campaign, the company announced in a news release.  

Brooke Park
Industry
Wonderful Pistachios launches a big game campaign
Wonderful Pistachios launches a big game campaign

Wonderful Pistachios kicks-off the Ultimate Instagram Giveaway and, in honor of the 56th Big Game, partners with Alto Rideshare Company to offer 56% off all rides around Los Angeles over game day weekend.

Industry Press Release
Retail
Avocados From Mexico returns to the Super Bowl with new television spot
Avocados From Mexico returns to the Super Bowl with new television spot

Avocados From Mexico will be back again for the National Football League’s biggest game in February, and former New Orleans quarterback Drew Brees will star in the group’s 30-second television spot.

Tom Karst
Marketing
Suppliers expect strong avocado demand for Super Bowl
Suppliers expect strong avocado demand for Super Bowl

Avocado marketers anticipate the usual increase in demand next month leading up to the biggest guacamole consumption occasion of the year — the Super Bowl.

Ashley Nickle
Retail
Avocados From Mexico switches up its playbook for Super Bowl LV
Avocados From Mexico switches up its playbook for Super Bowl LV

AFM's Super Bowl campaign has a new centerpiece this year, with the organization opting for a $1 million sweepstakes and point-of-sale material featuring popular NFL broadcasters Troy Aikman and Erin Andrews.

Ashley Nickle
Marketing
Avocados From Mexico, Bud Light and Cholula celebrate Guac Nation
Avocados From Mexico, Bud Light and Cholula celebrate Guac Nation

Avocados From Mexico’s Guac Nation is back, in a cross promotion with Bud Light and Cholula hot sauce leading into the Super Bowl.

Chris Koger
Marketing
Avocados From Mexico plans Super Bowl comeback
Avocados From Mexico plans Super Bowl comeback

The NFL playoffs are still a ways off, but one thing’s for certain — Avocados From Mexico is returning to the Super Bowl.

Amelia Freidline