Washington

The Washington cherry crop could be a bit short of earlier expectations, but retailers should have plenty of fruit to promote this summer, says Mac Riggan, Chelan Fresh vice president of sales and business development.

Recent Shelby Report market data reveals the top retailers by market share in each region of the United States.

A threat to honey bees and other pollinators, the so-called “murder hornet” was originally found in Washington state in fall 2019.

“Consumers are willing to pay a premium for higher-flavor, specialty options, and when shoppers demand more, branded organics deliver,” said Danelle Huber, senior marketing manager.

With a projected Honeycrisp shortfall, retailers have a good opportunity to diversify offerings, said Joel Hewitt, CMI Orchards vice president of sales.