The company says Conscious Greens — field-grown greens that eat like lettuce — were developed with technology using CRISPR, a gene-editing technique used to make changes to the DNA of a plant.

The California-based avocado grower-distributor has received three awards from the advertising industry’s largest competition, recognizing the company’s avocado integrated-advertising campaign.

The “Litehouse in the House” salad dressing and dip campaign by Sandpoint, Idaho-based Litehouse is calling on consumers to get the summertime salad party started.

Fort Lauderdale, Fla.-based Chiquita is debuting the all-new Sunburst Gold Pineapple.

This year’s West Coast Produce Expo features a keynote presentation from NFL Hall of Fame quarterback Steve Young, educational sessions, networking opportunities, farm tours and a multitude of worthwhile diversions.

The CFFA will offer “tailored, customized marketing support” that will range from banner ads and e-commerce programs to in-store merchandising and sampling, said Karen Brux, managing director.