Pure Flavor gives consumers a glimpse into its greenhouse growing operations in the latest edition of its quarterly Live Deliciously e-magazine.

While a yellow onion and a red onion are obviously different, it’s not as easy to tell the difference among all the fresh onions with long green leaves and white tips that come in springtime.

While the majority of Salinas Valley acreage was not greatly affected by two rounds of atmospheric rivers and floods, some growers are leveraging other growing regions to ensure continuity of supply.

PMG, retail and education editor Amy Sowder digs into the world of marketing produce to young families this spring — especially to picky preschoolers.

California Fresh Fruit Association President Ian LeMay will become president and CEO of the California Table Grape Commission in spring 2025, succeeding Kathleen Nave.

How has the work ethic evolved through the generations, and what motivates us?