Daren Van Dyke, director of marketing for Brawley, Calif.-based Five Crowns Marketing, reports great early acceptance of a new proprietary melon variety called the Picasso.

Mac Riggan, director of marketing for Chelan, Wash.-based Chelan Fresh Marketing, gives growers credit for their patience in cultivating specialty apple varieties like the red-flesh Lucy Rose and Lucy Glo.

Every business has its version of “cap space” and how to manage it.

The CEA Food Safety Coalition reveals details on the first-ever food safety certification program specifically designed for indoor-grown leafy greens.

Fresno, Calif.-based Trinity Fruit Co. is campaigning for “Peach, Love and Happiness” this stone fruit season, and it has a retail display available to go with its peaches, apricots, nectarines and plums.

As spring’s chill and warmth stop and start, calling for the intense sunniness of summer, we churn along in our social media mayhem.