As U.S. avocado consumption climbs, the industry is increasingly leveraging imports from Peru to diversify supply chains and secure a consistent, year-round market supply during peak summer months.

The International Fresh Produce Association and The Foundation for Fresh Produce have launched “Fruits & Vegetables: All Day, Every Day,” a campaign aimed at closing the gap between knowing produce matters and actually eating more of it.

The organization says this import program complements domestic citrus production and maintains category continuity throughout the season.

The company says this new variety offers more firmness, flavor and color than the original.

Driven by consumer demands for authentic global flavor profiles and clean-label nutrition, leading refrigerated dip and dressing brands are partnering with retailers to transform the category into an indispensable everyday meal solution.

Grounded in a millennia-old legacy of Indigenous stewardship and unique regional pride, Maine’s native lowbush barrens face a turning point as local growers battle climate whiplash and infrastructure shortages to ensure this irreplaceable crop remains a thriving, working landscape.