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Sage Fruit Co. pears are grown and harvested in the Yakima Valley, as well as parts of Oregon, said Chuck Sinks, president of sales and marketing for the Yakima, Wash.-based company.
For all marketers, the COVID-19 pandemic introduced more intensive marketing to consumers through social media and online platforms.
Despite challenges posed by the COVID-19 pandemic, U.S. exports of pears increased in the 2020-21 marketing season.
Grower-shippers of pears have dealt with multiple heat waves this season, and that is just another challenge that is testing their resiliency.
Wenatchee, Wash.-based Starr Ranch Growers is optimistic about its 2021 pear crop.
Moving fresh asparagus from Peru to the U.S. is increasingly costly and challenging, and shipping the vegetable from importers’ warehouses to customers’ distribution centers in the U.S. isn’t a piece of cake.