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The California Strawberry Commission celebrated its role as an official partner of the 38th annual California Strawberry Festival, where over 50,000 attendees enjoyed strawberries, educational activities, and events.
Following eradication efforts, the state’s department of agriculture removed the Oriental fruit fly quarantine, though it remains in place in six other areas of the state.
Funding is expected to help expand export opportunities beyond traditional markets and into Africa, Latin America and the Caribbean.
In-store activities, news segments and retail signage and displays are all part of the commission’s efforts to promote the peak of the state’s avocado production.
Zespri says its 2023-24 season financial results have delivered record average per-tray returns to growers across all categories other than Organic SunGold Kiwifruit.
Onion prices for 2024 to date have been near historic levels, but weather and water woes have posed challenges for crops.