In celebration of National Salad Month in May, Fresh Express is bringing more consumers into the innovation process through its annual online and social media contest that provides salad inspiration while encouraging consumers to create new salad recipes, according to a news release.
Every day this May, the Florida-based value-added salad brand will share unique salad recipes, such as a Pesto Pasta Salad recipe, on its social channels and encourage consumers to submit a photo of their salad creations with the hashtag #FreshSaladCreations for a chance to win prizes. Consumers can also visit the Fresh Express website to download a free e-book that features 10 recipes, including a Moroccan roasted vegetable salad and Italian antipasto Caesar salad.
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“We always look forward to National Salad Month because the #FreshSaladCreations contest is a favorite for the brand team and consumers alike,” Robin Bell, marketing manager at Fresh Express, said in the release. “We love providing daily mealtime inspiration through recipes that showcase the versatility of our salad greens and kits and it’s fun to see how inventive consumers can be while using our fresh ingredients to create unique, tasty dishes at home.”
At the end of May, Fresh Express will select three grand-prize winners to receive more than $1,000 in prizes, including a portable propane gas grill, Fresh Express products and other swag. Fresh Express will also award more than 90 runner-up prizes, along with weekly and daily winners throughout the month, all totaling over $25,000, according to the release.
“Since our company’s founding in 1976, innovation has always been core to the Fresh Express DNA,” Bell said in the release. “We can think of no better way to recognize National Salad Month than by celebrating that spirit of innovation through a social promotion designed to spark fresh, creative thinking around meal inspiration.”
In addition to the #FreshSaladCreations online and social media contest, Fresh Express’ commitment to innovation will also be highlighted in a May episode of “Food Quest,” hosted by Mario and Courtney Lopez, according to the release.
