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The company plans to grow cherry tomatoes as well as a mix of conventional and organic produce at its 44-acre facility in Bonita, Ariz.
While still early in the season, Zespri said its latest supply estimate reflects the positive growing conditions seen across New Zealand in recent months.
The International Fresh Produce Association says the conference, set for May 1-2 in Phoenix, offers retail insights and networking with industry leaders.
The new floricane-fruiting variety is said to show excellent storage qualities and grow medium-to-large fruit.
Rafael Lacaz Ruiz joins the team as a protected culture sales representative. He will focus on sales in the U.S. and Canada, according to the company.
Fresh Farms says it is also developing creative marketing solutions to help its retail customers maximize their return on investment.