Farmer-owned cooperative Ocean Spray Cranberries Inc., Boston, has launched a sustainable agriculture initiative.
Ocean Spray plans to have fruit from its 700 growers maintaining standards from the Sustainable Agriculture Initiative Platform by 2020, according to a news release.
The benchmarked standards adhere to the platform’s definition of sustainable agriculture: the efficient production of safe products that protects improves the environment and social/economic conditions of farmers and communities, according to a news release.
Ocean Spray recently hired Christina Ferzli as head of global corporate. Ferzli is the former legal council for Michelle Obama’s Partnership for a Healthier America.
“At Ocean Spray, we don’t believe that impact is a part of our business, we believe that impact is our business,” Christina Ferzli, head of global corporate affairs, said in the release.
“Our goal of certifiable sustainability started more than eight years ago when we sought to highlight the responsible nature of our farming practices, our commitment to community and our obligation to our employees,” Craige Scott, a farmer and chairman of Ocean Spray’s Growers’ Committee.