Del Monte engages with social media
Dennis Christou, vice president of marketing for Coral Gables, Fla.-based Del Monte Fresh, said the marketer will use a variety of programs to grow sales of pineapples including promotions and recipes.
“Del Monte works closely with its retail partners to develop engaging promotional and merchandising activities will maximize sales of Del Monte pineapples and educate consumers,” he said.
Christou said the company is working to expand its business in all segments, including increasing the availability of organic pineapples.
Dole sees growth in organic
Dole Food Co. will continue a multi-year partnership with Disney across all new entertainment properties.
Bil Goldfield, director of corporate communications for Dole, Westlake Village, Calif., said the partnership is designed to make healthy living fun and support parents as they encourage their kids to make healthier food.
“Pineapple will be one of the core products featured throughout the programs covering the entire year, with a focus on using the fruit to help power individuals to achieve,” Goldfield said.
In the first quarter, Dole will feature recipes inspired by Marvel heroes, he said.
Dole will offer retailers expanded usage ideas and recipes, point-of-sale materials, in-store posters and digital and social channel support, he said.
Dole is also increasing organic pineapple volume.
Frieda’s offers Zululand baby pineapple
Zululand Queen Baby pineapple is available from Frieda’s Inc., said Alex Jackson Berkley, assistant sales manager at the Los Alamitos, Calif., company.
Jackson Berkley said there are opportunities to promote the baby pineapple, from South Africa, year-round.
Near-term supplies could be limited by a recent heatwave that caused some skin burn, she said in late January.
Zululand Queen Baby Pineapple are packed in cartons with 10-12 fruit, typically with a retail price of $3.99-4.99.
Kingston Marketing expands offerings
With nearly 20 years of sourcing gold pineapple, Kingston Marketing Associates sources from Costa Rica, Panama and Ecuador, according to Mike Anderson, vice president of international procurement with the Idaho Falls, Idaho, company.
The company has a small but successful organic program and volume is expected to expand in 2018, Anderson said.
Robinson Fresh builds on Tropicana
Offering fresh pineapples in the Tropicana brand has proven to be successful for Robinson Fresh, Eden Prairie, Minn.
“With a globally recognized and trusted brand, we have found consumers to search out this option,” said Gustavo Lora, category manager of pineapples.
Robinson Fresh is also increasing its organic supply.
“Organic is still a very small percentage of total pineapple sales of the U.S., but we believe that there is strong potential in this area,” he said.
World Variety carries little pineapples
World Variety Produce, which markets under the Melissa’s brand, expects to see another increase in its South African baby pineapple program.
Robert Schueller, director of public relations for World Variety, said demand and shipments increased about 5% in 2017. For 2018, the company expects an increase of 5% to 10%.
World Variety offers signage for displays, typically placed next to conventional gold pineapples.