Cherry tomatoes growing at Pure Flavor's Fort Valley, Ga., greenhouse. ( Pure Flavor )

Pure Flavor’s Fort Valley, Ga., greenhouse is again shipping tomatoes from the facility as the company turns the page to its second season there.

“We had a really good first season a year ago with our Georgia crop, customers and consumers alike enjoyed the ability to purchase locally grown vegetables throughout the winter months,” Jamie Moracci, president of the company, said in a news release. “Heading in to season two, we are excited to be focused exclusively on tomatoes this year including the addition of our new RedRoyals Sweet Cherry Tomatoes on the Vine.”

The company has transitioned all greenhouse available for planting so far (25 acres) to tomatoes, according to the release.

This season, according to the release, Pure Flavor’s Georgia greenhouse is producing these tomatoes in the winter season:

  • Tomatoes on-the-vine;
  • Luna Sweet red cocktail tomatoes;
  • Juno Bites red grape tomatoes; and 
  • RedRoyals sweet cherry tomatoes-on-the-vine.

In mid-October, the company welcomed Agriculture Secretary Sony Perdue for a tour of the facility. Perdue, former governor of Georgia, grew up just 10 miles from the greenhouse in Perry, Ga.

“I am very impressed with how they grow and harvest tomatoes here,” Perdue told Georgia television state 41nbc at the time. 

The release said Pure Flavor is gaining momentum in the Southeast with the Fort Valley greenhouse and also the company’s new 60,000 square foot distribution center in Byron, Ga.

“We continue to expand our reach across the southeast and now have the opportunity to provide a larger assortment of all of our greenhouse-grown vegetables to retailers & foodservice partners throughout the region,” Matt Mastronardi, executive vice-president, said in the release. “This new facility is located 10 minutes from our greenhouse and just 3 miles from I-75, a major thruway that feeds the eastern seaboard.”

Pure Flavor also has distribution centers in Leamington, Ontario, Romulus, Mich., and San Antonio, Texas, according to the release.


Related articles

Pure Flavor debuts RedRoyal tomatoes at Fresh Summit

Pure Flavor touting Georgia-grown greenhouse produce

Pure Flavor increases organics, adds culinary line