The Idaho Potato Commission released a new commercial in its long-running Big Idaho Potato Truck series on Aug. 31 during the ESPNews live broadcast of Boise State University’s football season opener against Florida State.
As a longtime sponsor of the BSU Broncos, the commission said it was happy to debut their most recent commercial during the nationally televised game.
The commercial spot, called “Student Driver,” will begin airing nationwide in October on Fox News, CNN, Headline News, History, Food Network, HGTV, Cooking Channel, Hallmark, NBC Sports, ESPN, Freeform, as well as streaming platforms Discovery Go and Hulu, according to a news release.
“The commercial is strategically scheduled to air during the months when the truck is not traveling, allowing us to cost-effectively create what is essentially a year-round national advertising campaign,” Frank Muir, president and CEO of the IPC, said in the release. “The fan base for Farmer Mark and his never-ending search for the Big Idaho Potato Truck, and the fun-loving Tater Team, continues to grow.
Most importantly, the entire campaign is still effectively engaging consumers and communicating important information about the Idaho potato brand.”
The “Student Driver” spot, according to the release, continues to focus on the ongoing search for the Big Idaho Potato Truck. In the commercial, Farmer Mark, still searching for the Big Idaho Potato Truck, is stranded in a souped up 1955 Studebaker with a student driver. Checkout the “Student Driver” commercial on YouTube.