Inspections of California and Arizona leafy greens, as outlined in the Leafy Greens Marketing Agreements for those crops, continue despite the spread of COVID-19.
California strawberry season has kicked off, with berries in the Salinas/Watsonville area starting at the end of March to meet increased demand of berries spurred by the COVID-19 pandemic.
The National Watermelon Promotion Board has launched an updated website, watermelon.org, featuring more content that promotes return visits for consumers looking for recipes, nutrition information and more.
The Produce Marketing Association, citing misinformation about produce and the industry in the COVID-19 crisis, is launching a campaign to connect directly with consumers to assure them produce is available and safe.