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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
The Summer Swell tomato will be distributed through New York City-based produce wholesaler distributor S. Katzman Produce and available at grocery stores in the New York metropolitan area beginning April 2023.
The global fresh produce provider is hosting Dole Fruit and Veg Tournament Brackets, a competition between produce-rich recipes inspired by the NCAA Men’s Division I Basketball Tournament.
The brand is on the scene at SXSW, where it’s bringing its digital House of Goodness to life with a pop-up, where consumers can enjoy Avocados From Mexico through multisensory, interactive experiences.
The Oxnard, Calif.-based company achieved avocado volume growth of 14% in the first quarter ended Jan. 31, outpacing the industry as a whole, says Founder and CEO Steve Barnard.
This year’s Southeast Produce Council’s Southern Exposure, which featured a “Produce: The Final Frontier” theme, was held March 2-4 at the Walt Disney World Swan and Dolphin Resort in Orlando, Fla.
From jumbo berries to value-added convenience to sustainability, this year’s Southeast Produce Council’s Southern Exposure offered a feast of fresh produce trends.
Fresh produce remains a force at retail despite inflation, according to the Power of Produce 2023 educational session held March 3 during SEPC’s annual Southern Exposure event.
Grown using 99% less land, 99% less water, 99% less fertilizer, no pesticides, herbicides or fungicides, UP Vertical Farms is fully automated from seeding through to harvest.
Equitable Food Initiative is encouraging every consumer to celebrate National Farmworker Awareness Week, March 25-31, by sharing the messaging and graphics available through its communications toolkit.
The produce-focused flexible packaging company has promoted Pallavi Joyappa from chief operating officer to president. Joyappa recently shared her vision for the future with The Packer.