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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
USDA’s recently released Farm Labor Survey results reveal a “critical need for ag labor reform to stabilize wages,” says the Florida Fruit and Vegetable Association.
The Cincinnati-based grocer announced trends heading into the Thanksgiving holiday, sharing that it expects to sell 6.2 million pounds — or 100 truckloads — of fresh cranberries this holiday.
The collaboration brings livestream and premium shoppable video content to the customer experience at Walmart, The Fresh Market and more.
Pure Flavor’s newest campaign seeks to show consumers and retailers how fresh ingredients can be an important part of the mix, as they come together with family and friends this Thanksgiving.
In celebration of the partnership, now through Oct. 24, 2022, fans will have an opportunity to win an Avo-Rams custom electric vehicle, a trip to the iconic Machu Picchu in Peru, and a VIP Rams gameday experience.
Ketos says its Shield solution will provide Kalera with lab-accurate water quality data to support crop yield and manage nutrient concentration, while creating water reuse efficiencies.
The Kroger Co. has launched a “zero-compromise” holiday shopping guide, which it says can feed 10 people for as little as $5 per person.
As a growing number of greenhouses embrace lit facilities, the industry has steadily increased access to fresh produce for consumers and retailers alike.
The San Francisco-based food technology company has completed the acquisition of foodservice provider Daylight Foods of Union City, Calif.
Tom Stenzel, currently co-CEO and past president of United Fresh, will move into a consulting role, working closely with Burns through June 2022, says the IFPA.